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Explain how each element of the marketing mix (product, place, price, and promotion) is utilized to influence the demand for the company’s products or services.

Week 1 written advanced principles of marketing

Select a company or brand from which you buy frequently. In 1-2 pages, include the following:

  1. Describe the organization that you selected and the industry in which it exists.
  2. Explain how each element of the marketing mix (product, place, price, and promotion) is utilized to influence the demand for the company’s products or services.

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